Your cookie consent banner is the first line of defense in GDPR compliance. Doing it wrong can lead to significant fines.
The "Accept All" vs "Reject All" Rule
Under current interpretations, it must be as easy to reject cookies as it is to accept them. Hiding the "Reject" button behind a settings menu is considered a "dark pattern".
Prior Consent is Mandatory
You cannot drop marketing or analytics cookies on a user's device simply because they visited your homepage. Explicit action is required.